With many major big box retailers like Best Buy, Target and Walmart closing ahead of Black Friday, holiday shopping is happening online, earlier in the season than ever before.
The online shopping habits consumers picked up during the pandemic aren’t going away, with so much money to be spent – eMarketer forecasts that holiday e-commerce sales will rise 11.3% to $206.88 billion, accounting for a record 18.9% of total holiday retail sales – the time to prepare for the largest and longest peak season ever is now.
Many brands found themselves stuck and unable to meet peak demand last year because of backend logistical challenges. That doesn’t need to happen this year. Flowspace is able to help any brand prepare for peak and overcome seasonal fulfillment challenges.
Shipping Costs and Surcharges
Brands are often subject to peak surcharges implemented by carriers. Structurally, carriers see seasonal surcharges as the new normal, and brands should plan for these charges when forecasting costs – sometimes even into Q1, as surcharges can trail seasonal billing.
With shipping costs up across the board, Flowspace enables brands to drive down the last-mile delivery cost by decreasing the distance to a customer’s door. Our Network Optimization model identifies the optimal fulfillment centers closest to a brand’s customers, decreasing shipping distance and time, and Flowspace is able to rate shop carriers to find the lowest possible shipping cost.
Shipping Capacity and Peak Delays
During the 2021 holiday shipping season, delivery demand is expected to exceed capacity by 5 million pieces a day. As peak season hits for carriers, brands need to get strategic with their shipments.
Flowspace can help brands optimize which shipments go through which carriers to reduce transit times and accompanying delays.
Customers today want to discover and shop for brands across multiple channels. With the proliferation of shopping channels – from DTC sites to marketplaces to social media and messaging apps – brands need a way to connect all their e-commerce channels without setting up multiple logistics networks.
Omnichannel fulfillment allows brands to connect all their storefronts and shopping channels with an integrated e-commerce fulfillment system. Flowspace offers integrations with numerous shopping carts, marketplaces, and retail stores, enabling omnichannel fulfillment for seasonal spikes as well as standard operations.
Future-proofing for 2022 and Beyond
Proactive supply chain management beyond Q4 can help brands prepare for a future dominated by e-commerce, where the customer experience can be made or broken by an on-time delivery and hassle-free fulfillment experience.
The Flowspace platform centralizes e-commerce fulfillment operations in one place, offering real-time visibility into orders and inventory, and a flexible network that offers stability through ever-changing peaks and disruptions.
Let Flowspace help you Prepare for Peak now, before it’s too late. Get in touch with us today.