Scaling E-Commerce Fulfillment: Lessons from Big-Box Retail

In this webinar, Adrian Betts, a fulfillment expert who has worked with Amazon, Walmart, and Nike, will share proven strategies that allow brands to scale fulfillment operations efficiently.

Featured Speakers

Ben Eachus

Ben Eachus

Flowspace Co-Founder & CEO

Adrian Betts

Adrian Betts

Xpandur Founder

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Flowspace CEO Ben Eachus and operations consultant Adrian Betts (Amazon, Walmart, and Nike) discuss how e-commerce brands can scale fulfillment operations without losing control or customer trust. Drawing on experience across large retailers and high-growth brands, Adrian shares a practical, fundamentals-first approach to improving throughput, reliability, and visibility—often without adding headcount or major technology.

The conversation covers how to identify root causes of operational issues, when automation and AI actually add value, and how brands should think about capacity planning, cross-functional alignment, and outsourcing as growth accelerates.

You’ll learn:

  • What operational fundamentals matter most when scaling fulfillment
  • How to prioritize improvements before investing in automation or AI
  • When and how to evolve fulfillment strategy as order volume grows

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