Before Flowspace, Crossrope managed fulfillment in-house through their east coast warehouse, allowing them to control the experience, meet SLAs, and add customization. The impact of COVID-19 had a dramatic effect on e-commerce retailers and in the sporting industry. With consumers looking for a reliable fitness alternative to retail gyms, Crossrope found that orders spiked seemingly overnight.
With DTC orders rapidly growing, Crossrope had outgrown their existing supply chain and needed a flexible, cost effective way to meet demand.
e"There’s no way to prepare for overnight 5x growth. You have to increase your on-hand supply, supplier shipping speed, and staffing all at the same time. Doing that in a matter of weeks can be costly.”
Juan Perdomo, Director of Operations