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What is Supply and Demand Balancing

One of the largest (and oldest) challenges facing any retailer is the difficulty of effectively balancing supply with demand. Though it may be hard to find, there is a balance that satisfies the need to both sell as much as possible without incurring the costs of excess stock. In this guide to supply and demand balancing, …

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Shipping Costs

The Psychology of Shipping Costs: Tips on How to Advertise Shipping

Is free shipping really the best option? Do customers prefer free shipping? Can free shipping actually improve sales? If you’ve asked these questions before, then you’re wondering about the psychology of free shipping. So we created this article on the psychology of shipping costs and how to advertise free shipping.  Why is Free Shipping Important? …

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